💼Business Strategy

Go-to-Market Strategy

Adix adopts a comprehensive go-to-market strategy focused on attracting initial users and gaining market traction through strategic marketing, partnerships, and community-building initiatives:

Marketing Campaigns

Leveraging digital marketing channels, social media platforms, and targeted advertising to raise awareness about Adix's unique value proposition and drive user acquisition.

Strategic Partnerships

Collaborating with industry leaders, brands, cultural influencers, and businesses to expand the platform's reach, enhance its offerings, and tap into new user segments.

Community Engagement

Building a strong and vibrant community of users, ambassadors, and advocates through engagement initiatives, referral programs, and incentivized activities to foster loyalty and word-of-mouth promotion.

Launch Events

Hosting launch events, webinars, and conferences to showcase Adix's capabilities, educate the market about Web3 innovations, and attract early adopters and investors.

Localized Campaigns

Tailoring marketing campaigns and offerings to specific regions, demographics, and shopper segments to address localized needs and preferences effectively.

Monetization

Adix aims to achieve long-term financial sustainability through various monetization strategies:

Membership Subscriptions

Offering premium membership subscriptions that provide users with exclusive benefits, discounts, and access to unique features, generating recurring revenue streams.

Transaction Fees

Charging a small percentage as a transaction fee for each shopping made through the platform, contributing to revenue generation while remaining competitive in the market.

Partnership Collaborations

Engaging in strategic partnerships with brands, businesses, and cultural influencers to create joint ventures, special promotions, and revenue-sharing opportunities.

JetSET Passes

Introducing limited edition passes tied to exclusive shopping experiences, perks, or collectibles, providing a unique source of income and fostering user engagement.

Advertising and Promotions

Partnering with brands, shopping-related services, and local businesses to offer targeted advertising and promotions, generating additional revenue while enhancing the overall user experience.